Madison Property Owners and Managers,
Apartment listing services, like ours, exist for one reason: renters like them.
The rental market (especially Madison’s) is so fragmented that renters need a way to organize all of their options in a fast, easy way.
Just like we all need Kayak to book a flight, renters need a way to ‘Search One and Done’ for apartments, too.
The problem is, for Madison landlords being included in such a listing listing service has always meant just about one thing: forking over huge sums to be included in a pamphlet.
Which made sense at first.
The Internet was in its infancy, didn’t have the widespread adoption it does now, and was not thought of as a place where business occurred. Pamphlets were still the best option out there for renters, so they remained the best place to advertise.
But, then something else happened.
In a matter of years the Internet went from being a fledgling new aspect of apartment marketing to just about the only game in town.
By 2009, almost 85% of renters, when asked what methods came to mind when searching for apartments, answered with two words: the Internet.
But, though the way renters found apartments changed, the apartment listing services responsible for aggregating apartments in Madison didn’t change with them.
Websites went up (pretty bad ones from what we can tell), but everything remained fundamentally the same: pamphlets first, online a very distant second.
Why? Because you can charge a heck of a lot more for a page in print than one online (just ask every major American magazine and newspaper).
We think it’s time for those backwards priorities to end.
Enough with the old business models that force landlords to pay for a bunch of pamphlets renters don’t even want.
MoveinMadison is an effort to make the way renters actually search the top priority for apartment listing services again. An apartment listing service that lives and breathes the web so when you spend time and money listing with us, you know your investment is going only toward reaching more renters where they actually are: online.
Oh, and one more thing.
Because we don’t have to print and distribute tens of thousands of pamphlets, our overhead is much lower than our older competitors.
That means we can pass on significant savings to you – and here’s the best part – without any reduction in overall renter interest, since almost every lead apartment listing services generate now originates online.
Your business constantly has to evolve to better serve your customers, we think it’s about time that happens in our space as well.
Alec, Adam and Chad (The MoveinMadison Team)